Social media marketing has exploded in the last few years, with virtually everyone and everything having a relevant Facebook page or Twitter account. An while this powerful tool in an online marketers arsenal is very useful, it become even more so in the hands of an online expert in direct business to consumer marketing. Facebook's powerful ability to show the face of a business and inspire sales, not just by demonstrating value, but by invoking an emotional response from the consumer is vital in a business to consumer marketing strategy. Internet professionals such as John Phanchalad utilize this power every day in their work improving businesses online presence.

More than 30 percent of adults turn to the web first when researching a new purchase. Facebook is becoming a go to forum for consumers seeking their next buy, meal, or outing. Businesses that use and maintain a Facebook page for marketing purposes are more likely to draw in essential demographics of consumers, even ones that do not belong to their traditional consumer base. This is due to the fact that many people use Facebook every day, and browsing a familiar medium while looking for purchasing opportunities gives a human face to the business. John Phanchalad and other online marketing professionals have long realized the potential in Facebook and other social media sites, and began capitalizing on their success to help their clients succeed in marketing online.

Another reason why Facebook and other social media sites are becoming more and more important in business to consumer marketing strategies is the ability to directly deliver content. John Phanchalad is an industry leader in making Facebook pages that can not only create and maintain a Facebook page that puts a face to your company name, but also help to deliver relevant and interesting content to prospective consumers, helping them to educate themselves about potential purchases in a familiar and easy to use format.

When correctly created and maintained, a professional, accessible Facebook page has been proven to drive sales and traffic to business related web sites, increasing potential leads and generating sales and income. Professional and efficient internet marketing experts such as John Phanchalad can cost effectively create a dynamic and effective Facebook page for any business, one that will bring traffic and sales leads directly to web sites. Facebook is the most effective social media site for business to consumer marketing.


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